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Real Estate Technology

What Commercial Real Estate Can Learn from Uber According to Ten-X Founder

The largest transaction to ever occur online totaled a whopping $96 million—and it happened through Jeff Frieden's site Ten-X. Formerly known as Auction.com, Ten-X is the country's largest real estate marketplace, facilitating sales of commercial buildings, traditional homes and distressed properties. 

Jeff co-founded the company in 2007 in order to bring efficiency and transparency to online real estate purchasing transactions. The record-breaking sale of the Manhattan Towers office complex in Manhattan Beach, California in 2015 attests to his company's success in making that process straightforward and secure.

Despite his focus on driving business through a digital marketplace, Jeff strongly believes that the offline experience of buying real estate will always play an important role. He sat down with us at the 2016 Honest Buildings Real Estate Innovations Summit and told us what the car-sharing service Uber can teach commercial real estate about technology.

 
 
 
 
 
 
 
 

 

Pauline Nee

Written by Pauline Nee

Pauline is the head of content for Honest Buildings. For over twelve years in the commercial real estate industry, she has held diverse roles focused on product development, digital marketing, user research, web design and arts programming.