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CRE Best Practices, Industry News & Events

The Commercial Real Estate Owners Guide to Rethinking Retail

Is it really an apocalypse? New models and ever-increasing customer expectations have irrevocably changed the retail marketplace. While commercial real estate owners may find themselves unclear on tomorrow’s breakthrough strategy, all is not lost. We’ve created a guide to help reimagine retail success.


Apocalypse? Not So Fast.

“We all know the story: The relentless rise of e-commerce giants like Amazon are decimating brick-and-mortar retailers and leaving our nationwide network of malls and shopping centers foundering.”

So begins an article from Commercial Observer on the current state of commercial real estate. But is it an apocalypse? While we did call it “The End of the World as as Know it,” it is not the extinction-level event that comes to mind when you hear the word. We’ve said it before, while bad, bloated, unresponsive retail is dead, retail is not. To better plan for long-term success, being thoughtful about investing in the future state of retail requires some historical context.

New call-to-actionLooking at the Past to Plan for the Future

We’re excited to offer you our commercial real estate guide to rethinking retail, featuring a look back at the origins of commercial retail and an examination of why it did not keep pace with changing demographics and a shifting economy. 

Proptech is no longer a competitive advantage. The technical innovation upon which so many successful decision-makers rely to collect, analyze and leverage data insights creates opportunities to revitalize not only emerging retailers, but also legacy and established brands intent on remaining relevant in this dynamic market. 

What does Modern Commercial Retail Look Like?

As the marketplace continues to change, retail offerings must keep pace. The evolution of data-driven decision management powers the most agile and adaptable commercial real estate retail owners. 

Those  commercial retail real estate owners not already making data-driven test and learn decisions  will need to become comfortable with digital intelligence and predictive risk immediately.

New call-to-actionWe’ve included market analyses, and most importantly, recommendations and achievements from experts across our industry to help shape the success strategies that will revitalize retail investments and position them for greater growth and increased value. 



Rochelle A. Carter-Wilson

Written by Rochelle A. Carter-Wilson

Rochelle is the Content Marketing Manager for Honest Buildings. a Procore Company. She creates stories and other on-brand content to inform and engage owners and other members of the Commercial Real Estate industry.

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