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Real Estate Technology

Why CRE technology costs less than traditional software [Infographic]


It’s clear that the real estate industry is steadily moving toward cloud-based, SaaS technology. For proof, see here, here, here - you get the point. There are a boatload of reasons why cloud-technology is dramatic improvement over traditional software. The gist of it is that you can work anywhere, anytime, on any device. As long as you have internet, you’re a lean, mean, get-stuff-done machine.

Getting the whole story

But, somehow, there has been little discussion about why these new technologies are also less expensive. And they are. From implementation to maintenance, upgrades and ongoing support, CRE technology costs less money, less time, and less effort than traditional enterprise software. Let's take a look:


Be fair. Traditional software must do something better than SaaS.

Where does traditional enterprise software exceed the abilities of most new SaaS CRE technologies? Well, your highly-paid external consultant can customize the crap out of your MS Project Server, for sure. But let me ask you this, when was the last time customizing the minutiae of your company-wide tasks and processes led to a consistently scalable, replicable outcome?

How useful was task-specific customization when you were trying to compare results across your portfolio? How much time did it take to train new project managers to understand the nuances of the various customizations? How long did it take for your newest highly-paid external consultant to understand what the hell the last highly-paid external consultant was thinking when he designed your custom configurations?

CRE Tech firms get it

We’ve all struggled with the same problems in the past. We get it. We know the pain and the frustration and the “how much did that consultant charge us just to rename one field?” response to invoices.

So we at Honest Buildings, and the good folks at other CRE technology firms like Hightower, VTS, Reonomy, CompStak, RealMassive, LiquidSpace and Floored, are changing the way you use software, the way you feel about software, and the way you pay for software. It’s a win for everyone - except maybe your highly-paid external consultants.

NAI Farbman chooses Honest Buildings

Pauline Nee

Written by Pauline Nee

Pauline is the head of content for Honest Buildings. For over twelve years in the commercial real estate industry, she has held diverse roles focused on product development, digital marketing, user research, web design and arts programming.

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